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Robinhood Illustration

Award: Graphite Pencil

Graphite Pencil / Illustration / Integrated / 2021

For those who lack the privilege of generational wealth, it can be hard to break into investing. Collins was invited to help define the brand strategy and its expression for Robinhood to forge this future. The insight? Make finance more engaging and understandable. Imaginative illustrations and information graphics aim to evoke and instruct. Visual metaphors translate ETFs, fractional shares, and even the American dream into relatable concepts, creating an educational ethos throughout the product ecosystem.

  • Robinhood Illustration
  • Robinhood Illustration
  • Robinhood Illustration
  • Robinhood Illustration
  • Robinhood Illustration
  • Robinhood Illustration
  • Robinhood Illustration
  • Robinhood Illustration
  • Robinhood Illustration

What did the judges have to say?

"I really enjoyed the quality of the illustrations and how all the artists involved worked on the same mood and sci-fi references, but adding a personal touch in each illustration. I think it's rare to see such a strong group project and a great use of illustration in a company's rebrand."

Andrea Chronopoulos, Illustrator, Freelance

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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