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Miller Lite "Beer Me" Campaign

Award: Shortlist

Shortlist / Visual Effects / Practical Effects / 2021

Award: Shortlist

Shortlist / Film / TV/VOD Commercial Campaigns

“Beer me.” It’s what Americans say to their friends when they really, really need a beer. A beer has the power to pull us right out of uncomfortable situations: places we don’t fit, events we aren’t comfortable at. To make a deeper point about authenticity, DDB Chicago focused on practical effects to bring the feeling of saying "Beer Me" to life.