Volkswagen Road Tales

Road Tales are location-based audiobooks that transform ordinary highways into magical tales. To make this happen, Achtung!/Isobar scanned the entire Dutch highway system (5000 kilometres) to identify thousands of objects along Dutch highways. They then worked with several illustrators and award-winning children’s book writers to make the experience feel both innovative ánd handcrafted. This way, they made sure the app felt more like magic than just a smart tech system: qualitative children's books, rather than just an ad campaign. And that's crucial if you want to grab kids’ undivided attention.