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Faroe Islands - Closed for maintenance

Award: Yellow Pencil

Yellow Pencil / PR / Use of Events & Stunts / 2020

Tourism is becoming a problem in many places in the world. But in The Faroe Islands, Mensch & Sansir found a simple yet effective solution. The Faroese Prime Minister announced that the country would be 'closed for maintenance’ to tourists for a whole weekend in April. Instead, volunteers were invited to come and help maintain and restore the islands. It became a global news story, and within four days people from all over the world signed up to help as volunteers and to work side by side with the locals.

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