John Bronco

Imagine Documentaries wanted to make a film about a legendary pitchman who fell from grace, only to return in triumph. Ford wanted to introduce a new audience to the rich history of the iconic Ford Bronco. And so, an incredible partnership was born. John Bronco is a documentary short about the almost true story of the greatest pitch man of all time, with the history of Bronco delivered in a fun and unexpected way. It played in a series of screenings for Bronco fans, and as an official selection at the Tribeca Film Festival.