• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Direct / Direct Acquisition & Retention / 2020

Award: Wood Pencil

Wood Pencil / Digital / Use of Micro-Talent/Influencers

Award: Shortlist

Shortlist / Digital / Creative e-Commerce

Diesel has always challenged conformity. And in 2019, influencers were conformity. With its audience spending three hours each day on social media, everybody wanted to be an influencer. That's why, for the launch of the new Denim collection, Diesel gave followers the spotlight, proving that you can live an effortless life and still be rewarded. SIDE:BIZ is an innovative approach to e-commerce that allows any Diesel follower to open their very own Diesel digital shop and get rewards for how much their SIDE:BIZ sells. The brand dropped the news with the help of five self-ironic influencers on their own channel

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again