Extra Reminder
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Ambient / 2020
Extra Reminder launched in partnership with petrol and retail giant BP. It acts as a cash register integration that is programmed to play a special sound when the cashier scans food or drink that might make your mouth feel anything less than fresh. Newspapers and bread were fine, but anyone who bought items like tuna sandwiches, coffee or cigarettes caused the Extra Reminder to go off. An interactive index was created with over 200 food and drink items that were programmed to interface directly with an individual store’s cash register system to trigger the alert when scanned.
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