Lovers, Don't Spread the Hate
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Press & Poster / 2020
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Poster Advertising Campaigns
What do Marmite haters loathe more than Marmite on their toast? Marmite in their butter, jam and marmalade. So adam&eveDDB created a print campaign encouraging Marmite lovers not to dip their Marmite-covered knife into the other spreads at the breakfast table. Print and billboard ads highlighted the disturbing reality of Marmite cross-contamination. The goal: to ensure Marmite lovers and haters can happily co-exist under the same roof.
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