Starbucks – What's Your Name?
Wood Pencil / Film Advertising / TV Commercials 41-60 seconds / 2020
Shortlist / Entertainment / Fiction Film up to 5 mins
What’s Your Name? focuses on the signature Starbucks act of writing your name on your cup; an everyday gesture many of us take for granted, but which can be a significant act of acceptance for transgender people on a journey of self-identity. The campaign aimed to encourage reassessment of Starbucks as a genuinely progressive brand, and opened up a passionate conversation about gender and inclusion in the UK and beyond.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.