Starbucks – What's Your Name?

What’s Your Name? focuses on the signature Starbucks act of writing your name on your cup; an everyday gesture many of us take for granted, but which can be a significant act of acceptance for transgender people on a journey of self-identity. The campaign aimed to encourage reassessment of Starbucks as a genuinely progressive brand, and opened up a passionate conversation about gender and inclusion in the UK and beyond.