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Award: Wood Pencil

Wood Pencil / Film Advertising / Social Commercials over 30 seconds / 2020

Brontosaurus is a Czech NGO educating local people in Mulbekh, a small village in Little Tibet that’s desperately in need of teachers. To convince teachers to commute 6,700 kilometres, McCann Prague told the story of a Czech physics textbook, and the effects it has on the village.

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