• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Attack Mode

Award: Wood Pencil

Wood Pencil / Design Transformation / Digital Transformation / 2020

Iris created a new race feature that keeps Formula E (the global electric street series) exciting and unpredictable. Attack Mode is an FIA-approved innovation that enhances the fan spectacle by engineering jeopardy into Formula E races.

What did the judges have to say?

There’s this fundamental concept of esports inspiring real sports in order to attract a younger audience and in this case it’s so uniquely on brand to do this because of the digital nature of the sport itself.

Billy Seabrook, Global Chief Executive officer, IBM iX

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again