SickKids Airbnb

The Hospital for Sick Children (SickKids) is a world-renowned pediatric hospital. Yet despite its great reputation, its infrastructure is extremely outdated. With $400 million still needed to build a new hospital, the only way for people to truly understand the building’s issues was for them to live it themselves. No Fixed Address made an exact replica of a room in the Intensive Care Unit and put it up on Airbnb, to be booked like any other listing. With an overnight immersive audio and live experience, guests and viewers were transported behind the curtain, resulting in a 27% increase in donations.