TUA – When I have to go (Official Video)

Video placeholder image

TUA – When I have to go (Official Video)

In the summer of 2019, sea rescue charity Sea-Eye couldn’t run any missions due to lack of funds. Sea-Eye was looking for a zero-cost, emotional call for donations that would generate revenue and raise awareness regardless of daily news reporting on refugees. It decided to turn Berlin-based music artist TUA’s When I Have To Go into an emotional donation call. With the original song, Tua processed his father's death. With the topic of sea rescue, he gives the haunting lyrics a different, broader meaning.


D&AD pencils

  • D&AD WOOD pencil

Details

Credits