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Never Lost

Award: Yellow Pencil

Yellow Pencil / Sound Design & Use of Music / Existing Music / 2020

Award: Graphite Pencil

Graphite Pencil / Editing / Film Advertising

Award: Graphite Pencil

Graphite Pencil / Digital / Use of Trends & Tactical Marketing

While Covid-19 has changed the world drastically, it’s also revealed the best of human nature as people find new ways to exist in this reality. To illustrate this, Droga5 New York released Never Lost - a found-footage film set to an excerpt from Kate Tempest's poetic song People’s Faces. It promotes Facebook’s Community help feature as well as reminding us that we’re never lost if we can find each other. Produced in only seven days and featuring footage shot less than 24 hours before release, the film achieved 205M+ online views, drove 358K to the help page and increased FB sentiment by 95%.

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