The Role
Award: Shortlist
Shortlist / Direction / Entertainment - Non Fiction / 2020
This film is Tencent's first public welfare story to be promoted in a documentary. It successfully launched an unprecedented online gallery for the brain palsy patient Xiaolong Zhang, and successfully raised 15 million RMB in five hours, as the sustainable development fund of public welfare organisation WABC. The documentary was advertised like a movie, and was broadcast simultaneously across several major social media networks.