• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

One for Two

Award: Graphite Pencil

Graphite Pencil / Writing For Advertising / Writing for Digital Marketing / 2019

In a year without a Super Bowl slot, SNICKERS set out to generate cultural relevance through other means - like an e-Coupon only a hungry person would fall for: one SNICKERS for the price of two.
We posted the offer where deceptive offers run rampant - display media & paid social.
But we didn’t take advantage of those who clicked, we sat them down for a heart-to-heart with a life coach who expresses his concern for their well-being, & gives them a better deal on SNICKERS to ensure this doesn’t happen again; proving that hunger has consequences & the internet is no place to be when hungry.

  • One for Two
  • One for Two

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again