3pm Brainstorms

“3 PM Brainstorms” is a radio campaign created to reinforce Snickers core message that being hungry has consequences, while establishing the fact that 3 PM is the time of the day when people are hungriest. The spots are fictional office brainstorms from the past, that all took place at 3 PM. In each spot, the characters end up talking themselves into a different, historically bad idea, that ends up changing the way our modern world operates on a daily basis.