The traditional German food company Bahlsen wanted a new corporate design for its umbrella brand based on its rich and innovative history. Company founder Hermann Bahlsen was a true pioneer. At that time, a distinctive brand image emerged from a targeted collaboration with contemporary artists. The new design follows on from this. The highlight is the new font Bahlsen Grotesk. It is based on a handmade typography from the 1920s. Each letter, each character was cut individually. And because it also has such an impact as a communicative element, it was obvious to turn the typo into biscuits.
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