Ubisoft – Alexios, The Spartan Assistant
Award: Shortlist
Shortlist / Radio & Audio / Innovative Use of Radio & Audio / 2019
Assassin’s Creed is one of the most popular gaming franchises. But with a new title being released every year, series fatigue had become an issue. To get fans excited about the new game, we introduced them to the protagonist, Alexios, in a brand-new way. We created Alexios, the Spartan Assistant. Part launch trailer, part product, part Alexa skill, Alexios functions like any standard Alexa unit, but with the battle-hardened swagger of a Spartan warrior. Users ask him for help around the house as well as help in the game. Alexios gives fans the perfect mix of comic relief and utility.
