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Broiler Salesman

Award: Shortlist

Shortlist / Radio & Audio / Radio Advertising Campaigns / 2019

We decided to have fun by trying to sell flame-grill broilers to McDonald’s managers, so they could potentially have delicious flame-grilled burgers like Burger King does.
The campaign composed of real calls to our competitor’s restaurant managers. During said calls, Burger King exposed the reason why other brands don’t flame-grill, uncovering that they prefer to be fast, instead of preferring to have the great taste of flame-grilled beef.

  • Broiler Salesman

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