Eat Like Andy
Award: Wood Pencil
Wood Pencil / PR / Use of Talent and Influencers / 2019
Andy Warhol eating a Whopper it’s part of a 1982 documentary film called “66 scenes from America”. It features some of the classic traits from Warhol’s work. Mainly, using brands and pop culture as a medium to create his art.
Burger King reversed that same formula and turned the original film into an ad for the brand. But not just any ad, a TV spot in the biggest pop culture event of the world: The Super Bowl.
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