It's a Thursday Night Tide Ad
Shortlist / Media / Use of TV & Cinema / 2019
During the Super Bowl, we pointed out that wherever you see clean clothes, it’s a Tide Ad. We decided to keep the momentum going by again pointing out clean clothes, this time during the entire 2018 NFL season.
We partnered with the NFL and FOX Sports to seamlessly integrate our branded content into live game broadcasts so that whenever viewers saw a highlight, a penalty call, a play review or an interview they had to ask themselves, “is this an NFL game or a Tide ad?”
As our audience took the bait, they turned to Twitter, making #TideAd part of the NFL conversation throughout the NFL season