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Souvenirs de Paris

Award: Graphite Pencil

Graphite Pencil / Media / Use of Direct / 2019

To help the Georges Pompidou Centre increase its attendance among foreign tourists, we devised a two-stage campaign. First, it consisted in the creation and marketing, by fake salesmen on the sly, of a statuette bearing the effigy of the Centre during an ambush marketing operation at the foot of the most famous Parisian tourist sites in the summer of 2018. A second phase, the real raison d'être of the campaign, consisted in setting up a recording of the event as a brand film for the Centre for target audiences abroad.

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