Old Spice - The Endless Ad
Award: Wood Pencil
Wood Pencil / Film Advertising / Film Advertising Innovation / 2019
To promote the new Old Spice Durascent technology that can make you smell great forever, we created an ad inside an ad inside an ad inside an ad inside an ad inside an ad that became the first endless ad ever made. For real: it even got into the Guinness World Records.
After airing for 14 uninterrupted hours on TV, the endless ad is now being streamed online for all eternity. To make this possible, we created thousands of clips that are randomly displayed endlessly so that the commercial never repeats itself. Check it out at: www.ocomercialinfinito.com.br
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