With the purchase of DIRECTV and the development of its own content, AT&T has been emerging as player in the entertainment industry. The purpose of this project was to highlight the massive breadth of content they have to offer. We created genre-bending films with stories that seamlessly transition genres-- from romantic comedy to horror, suspense to musicals and sports drama to sci-fi--taking advertising-wary audiences completely by surprise. These films were created specifically for theater-going audiences, with :90 placements in thousands of cinemas nationwide.
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