Shortlist / Digital Marketing / Creative Use of Technology / 2019
Meet Care-E. KLM’s self-driving luggage trolley with a motherboard of gold. Scan your boarding-pass and it guides you to restaurants, restrooms, shops or tag along while you wander around. It updates you on flight changes and drops you off at your gate. What makes Care-E truly special is its caring personality. We developed a deep communication system consisting of hundreds of moods and expression that give it a near limitless possibility to express itself. Care-E was celebrated by major outlets, generating over $50M of free media -increasing KLM’s awareness by 9% and it’s reputation by 26%.