Adolf’s Online Strategy
Award: Shortlist
Shortlist / Creativity for Good / Advertising /Not for Profit / 2019
Right-wing populists are abusing the web to attract followers. The small anti-racism NGO “Gesicht Zeigen!”(well known from “Mein Kampf against racism”) fights back through an eye opening campaign with 0 budget.
To show the danger of social media in the wrong hands, we made Adolf Hitler himself explain the right-wing social media state. Through a reworked Nazi propaganda film we let Hitler share his online strategy.
Together with #Hitler flags in Berlin’s political district, we made it into the discussion on- &offline: we activated 76 mill. people – to stand up against racism in the future.
