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Award: Graphite Pencil

Graphite Pencil / Radio & Audio / Radio Advertising over 30 seconds / 2018

Sparkasse is Germany’s public bank, but most people don’t take it into consideration for loans. To change perceptions, this campaign lists numerous reasons – in the form of a song – for taking out a loan, quickly followed by humorous reasons against. In the end, all decisions lead to Sparkasse.

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