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Silverado Then and Now Print Campaign (1 2 3)

Award: Wood Pencil

Wood Pencil / Press Advertising / Tactical Press Advertising / 2018

To celebrate a century of Chevy Trucks, the brand sought to remind motorists that what was great about the vehicles in 1918 still rings true today. A series of collectible ads were created, with each consecutive page starting with a vintage ad before the next page showed a modern day version of the exact same ad.

  • Silverado Then and Now Print Campaign (1 2 3)
  • Silverado Then and Now Print Campaign (1 2 3)
  • Silverado Then and Now Print Campaign (1 2 3)
  • Silverado Then and Now Print Campaign (1 2 3)
  • Silverado Then and Now Print Campaign (1 2 3)
  • Silverado Then and Now Print Campaign (1 2 3)
  • Silverado Then and Now Print Campaign (1 2 3)

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Credits

Client

  • General Motors

Country

Advertising Agency

Production Company

  • Petz Creative

Art Producer

  • Laurie Ackerman
  • Carol Upton

Associate Creative Director

  • Andrew Bouwkamp

Chief Creative Officer

  • Gary Pascoe

Creative Director

  • Erik Bjorklund

Executive Creative Director

  • Bob Guisgand
  • Duffy Patten

Illustration

  • Petz Creative

Account Director

  • Bill Freid
  • Bill Wilt

Brand

  • Chevrolet
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