• D&AD Awards 2019
    Deadline: 20 Feb
  • Deadline: 20 Feb
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Follow The Arches

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising/Existing Sites / 2018

To create a unifying wayfinding system, McDonalds realised the answer lay in its logo. By cropping the golden arches into a directional path, an under-utilised asset was transformed into a unified design system adaptable to global markets.

  • Follow The Arches
  • Follow The Arches
  • Follow The Arches
  • Follow The Arches
  • Follow The Arches

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