2018 Goals
Award: Wood Pencil
Wood Pencil / Outdoor Advertising / Outdoor Advertising/Tactical / 2018
To mark a tumultuous year, Spotify decided to celebrate how music gave people a reason to keep listening. A global OOH campaign transformed users’ listening data into 2018 Goals. From the personal – including a fan who created an 'I Love Gingers' playlist just for Ed Sheeran – to the political, the brand poked fun at a year that some would rather forget.
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