Make it Metal
Award: Wood Pencil
Wood Pencil / Media / Use of Interaction / 2018
To announce Japan’s heavy metal band Crossfaith's latest album, fans were invited to an interactive microsite that responds only to headbanging. Fans have to headbang in front of their webcam to unlock a live-stream of a new four-minute track for as long as they sustained their headbanging. Further rewards included personalised artwork of their headbanging efforts generated from the image tracking algorithm and imperative animated visuals.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.