The Way Back
Wood Pencil / Experiential / Tech Led / 2018
A collaboration between producers, creatives, carers and doctors, The Way Back is a VR film series designed to help those with dementia and their loved ones by triggering memories and sparking hard-to-come-by conversations.The pilot film faithfully recreates a street party from the 1953 Coronation, immersing the viewer in thousands of memory triggers.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.