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#hondanextdoor
Award: Wood Pencil
Wood Pencil / Experiential / Out-of-Home / 2018
Honda has four times fewer dealerships in France than its competitors. Knowing that its die-hard fans are its finest ambassadors, the brand turned fans' own garages into car franchises, with neon signs, real banners and accessories only used by real dealers. In three weeks, ten franchises were launched, enabling 1,053 test drives in six days to take place.
Credits
Advertising Agency
Production Company
- MILES
Art Director
- Ludovic Gontrand
Copywriter
- Güllit Baku
Director
- Geordy Montfils
Director of Photography
- César Décharme
Executive Creative Director
- Sylvain Thirache
Executive Producer
- Elliot Brunet
Head of Integrated Production
- Thomas Laget
Producer
- Aldric Menanteau
Account Director
- Fabien Buferne
Account Manager
- Camille Lefrère
Chief Executive Officer
- Johan Delpuech
Strategy Managing Director
- Bruno Lee
Client
- Honda
- HONDA
Brand
- CR-V
- HR-V
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