PENNY Give-Bag
Award: Wood Pencil
Wood Pencil / Direct / Direct Product & Service / 2018
Single use shopping bags pose an on-going environment challenge. This campaign rewards PENNY customers who reuse bags by deducting 10 cents off their bill each time they bring their own bag. Additionally, PENNY donates a further 10 cents to local social organisations for every transaction.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.