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Extended Deadline: 15 Aug

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Xbox Design Lab Originals: The Fanchise Model

Award: Wood Pencil

Wood Pencil / Direct / Direct Product & Service / 2018

Xbox Design Lab sells customised controllers, but at a high price point. So to take cost out of the equation, and increase sales, Xbox asked gamers to claim ownership of their controller designs. The more people buy a design, the more it earns. It changed behaviour, turning gamers into entrepreneurs. Sports teams, flags, current events, causes – all inspired designs. Gamers promoted their designs on social channels, and Xbox amplified them in-store, online and in ATL media leading to a 350% sales lift.

  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model
  • Xbox Design Lab Originals: The Fanchise Model

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