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The IKEA Human Catalogue

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2018

An IKEA catalogue launch is not the most exciting event. So to generate excitement, the brand invited world-record holding memory athlete Yanjaa to memorise the 2018 edition in its entirety. Her challenge travelled to 127 countries earning $5.7 million in free media. On 6th Sep 2017, she was tested in front of a live audience on Facebook.

  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue
  • The IKEA Human Catalogue

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