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Award: Wood Pencil

Wood Pencil / Digital Marketing / Use of Social Media / 2018

When it comes to the internet, it’s all about views. Views are the online currency, so Opel went one step further by turning views into a payment system. It did this by asking ordinary folk in the Netherlands to film their Opel test drive, upload it to YouTube, promote their video heavily – and then use their views to buy the brand new Opel Online Edition model.

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