When it comes to the internet, it’s all about views. Views are the online currency, so Opel went one step further by turning views into a payment system. It did this by asking ordinary folk in the Netherlands to film their Opel test drive, upload it to YouTube, promote their video heavily – and then use their views to buy the brand new Opel Online Edition model.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.