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Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Typography for Advertising / 2018

To promote the Brazilian Creative Club Festival – the biggest event in Brazilian advertising – a campaign was created that was mutable in all aspects: logo, colours, and special typography. Based on the Creative Club's original logo, an algorithm generated every possible form of the 26 letters of the alphabet in real time. The result could be seen online and in guerrilla projections all over São Paulo.

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