The ‘Jacamo Real-Man Manual’ combines the new, humorous brand tone of voice with a series of comical illustrations to create a brand book that inspires and entertains in equal measure.
Used as both an internal rallying cry and an external opinion changer, the book has served as a catalyst for a year of change at Jacamo. It has set the tone, the aesthetic and energy of the brand since it hit desks. Every day the team at Jacamo refer to it to check that marketing comms are in line with the brand. The book conveys Jacamo’s rebrand and establishes a credible and engaging brand story.
- Rory Sutherland
- Gary Toal
- Chris Myers
- Dave Anderson
- N Brown
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.