Freedom Brewery has been around since 1995. While they’ve gone to great lengths to always produce fantastic beer, their brand story and design has been unclear and inconsistent. To help them to grow and cut-through in a highly competitive market, we needed a premium brand that reflected the quality of the product. We wanted to become the lager of choice for the modern discerning pint choosers, seeking quality and experience. We started a brand redesign, to relaunch this Freedom to the public.
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