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Bulbs

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Commercials 61-120 seconds / 2017

“Bulbs” is an epic visual ride through all mankind’s ideas. The journey is twofold. On one hand, the film takes us through an endless row of bursting bulbs, a representation of every idea ever had, since the dawn of man to date. Interspersed, flash cuts elucidate break-throughs of all kinds and sizes that pushed humanity forward. As the rapid trail of detonating bulbs enters a cave, where it all began, we’re introduced to the latest, most-advanced tool to work on the next world changing idea: the new MacBookPro, the tool for all the ideas to come.

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