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Sport England 'This Girl Can: Phenomenal Women'

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Editing for Film Advertising / 2017

‘This Girl Can’ is back, two years after breaking the internet (before breaking the internet was a thing). Nearly 3 million women were inspired to get moving by the first campaign, so how would the difficult second album take this call-to-arms to another level?

Staying true to the original, Kim Gehrig enlisted the help of real women exercising to inspire others to break a sweat. The new campaign includes women in their 40s, 50s and 60s, proving #ThisGirlStillCan whatever her age.

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