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Sea Hero Quest

Award: Wood Pencil

Wood Pencil / Digital Marketing / Branded Apps & Games / 2017

Brief:
Deutsche Telekom’s fundamental belief is that “Life is for sharing.” To us, memories and the people we share them with are what really matter in life.
Dementia is the single biggest threat to this belief and what we need is enough data to figure out how to stop it. To close the knowledge gap we talked to casual gamers and emotional philanthropists to volunteer their time to game for good, to play Sea Hero Quest – the only game that help scientists fight dementia.


Solution & Cultural Context:
Dementia is the next global health crisis, and one whose very nature compromises our belief that Life is for sharing. It currently affects 47.5 million people worldwide, a number that is set to triple by 2050. Researchers need data to better understand the disease. We know that people spend 3 billion hours a week gaming and each of those hours produces a lot of data. Naturally, the solution was a mobile game, allowing scientists to collect global clinical trial data 150 times faster.


Viewing Instructions:
http://www.seaheroquest.com/en/ or download at either https://itunes.apple.com/gb/app/sea-hero-quest/id1034383306?mt=8 for iOS or https://play.google.com/store/apps/details?id=com.glitchers.catchhero&hl=en_GB for Android devices.
Follow the buoys to find missing pieces of the journal.
Memorize the map find checkpoints.
Tap left area of the screen to steer right, right to steer right.
Swipe up for boost swipe down to stop.
Get 3 missing journal pieces to find the creature.

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