• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Graphite Pencil

Graphite Pencil / Creativity for Good / Product Design / 2017

Air pollution is a global problem. In Asia, it impacts Tiger Beer every day. In fact, 62% of Tiger sales come from exposed street venues. As a proud supporter of street culture and sustainability, Tiger had a bold idea: use the problem to fight the problem. Introducing Air-Ink, the first ink made from air pollution. Devices were developed to capture soot from vehicle exhausts. This was turned into safe, high-quality ink. Air-Ink pens and markers were sent to street artists around the world. To date, 770L of Air-Ink has been made, preventing over 20,000hrs of CO2 entering the air.

  • Air-Ink
  • Air-Ink

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