Gravity Cat
Award: Graphite Pencil
Graphite Pencil / Branded Content & Entertainment / Fiction Film up to 5 mins / 2017
A live-action film was produced to promote GRAVITY DAZE 2, a gravity action-adventure game where gravity gets a 360-degree makeover. To communicate the fun of gravity changes, the film features a girl and her cat freely running across the walls and ceiling, and falling into the sky in the real world. We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes.
The story of a university student struggling with her thesis and finally being freed from set ideas was created to convey the message of the game: “Break out of your world’s box.”
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.