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Gravity Cat

Award: Graphite Pencil

Graphite Pencil / Branded Content & Entertainment / Fiction Film up to 5 mins / 2017

A live-action film was produced to promote GRAVITY DAZE 2, a gravity action-adventure game where gravity gets a 360-degree makeover. To communicate the fun of gravity changes, the film features a girl and her cat freely running across the walls and ceiling, and falling into the sky in the real world. We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes.
The story of a university student struggling with her thesis and finally being freed from set ideas was created to convey the message of the game: “Break out of your world’s box.”

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