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Primer App

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Apps & Digital Design / 2016

Google Primer is a new mobile learning platform featuring fast, easy, interactive lessons that people can take wherever, whenever they have 5 minutes free. The app’s distinctive tone of voice is jargon-free and humorous, and editorial illustrations offer moments of delight.

The content of the app avoids being a typical “how to” guide that only promotes Google’s products. Instead of step-by-step instructions, Primer teaches brand-agnostic marketing concepts and strategies—and that’s true whether the lesson is about the basics or a complex innovation.

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