AMC UK Launch

With shows like Breaking Bad and Mad Men, AMC is a great storyteller. No one delivers narratives with quite the same level of detail, complexity or richness. So when we were asked to create a launch campaign for the network in the UK we decided to approach the task obliquely, writing a poem which celebrated stories themselves, rather than the network on which they appear. We were delighted when Bryan Cranston agreed to deliver the very first performance.