Fucking Apostrophes Book

Apostrophes are a contentious issue, both in the worlds of design and copywriting. Based on this insight and the sweeping generalisation that Creative Directors can be a bit sweary, copywriter Simon Griffin wrote a self-promotional mailer called Fucking Apostrophes (A Guide To Show You Where You Can Stick Them). Far from being a puerile shock tactic, the idea was to acknowledge that language has changed and apostrophes have become more complicated than people insist. Music designed a victorian inspired book to balance the prolific use of profanities, that was both elegant and beautiful.