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Cards Against Domestic Violence

Award: Yellow Pencil

Yellow Pencil / Writing for Design / Writing for Printed Materials & Graphic Communications / 2016

Despite its prevalence, Australians are still uncomfortable discussing Domestic Violence. DVNSW wanted to raise awareness and get people talking. So we turned the one day we celebrate love, into an opportunity to discuss the issue. Together with Australia’s top female typographers we created a series of Valentine’s Day cards that on the surface looked like regular cards featuring cheesy metaphors of love, but on closer inspection had an entirely different sentiment. As the cards circulated, they started a conversation across Australia about an issue too often swept under the rug.

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